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You see only posed pictures, mutual friends and factual background stats like education or interests.
With these pieces of information you are asked to swipe right if you like the person and left if you don’t.
While the NSA uses big data to violate your civil rights, OKC deploys it to find us people to date and marry (at least that’s what it tells us).
And in this analytical department, OKC remains a pioneer.
However, despite this perceived time suck, the messages we exchange on online dating sites tend to be fairly shallow and surface-level. With the entrants Tinder and Hinge, the problem has gotten worse.
This digital onslaught of dating sites and apps has led to increased industrial competition and the risk of an oversaturated market.
Launched in 2009, OKTrends quickly became OKC’s primary marketing tool.
In a reply on Quora, Chris Coyne, an OKC co-founder, attributed OKTrends’ success to “sexy data”.
OKTrends’ posts are typically built around OKC’s data research, and laced with clickbaity headlines and controversial topics (e.g.
“The Best Questions for a First Date”, “Race and Attraction, 2009–2014”).
With such little information to filter off of the surface-level messaging norms, the likelihood that you throw a bullseye is impressively low.