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Referral traffic is almost entirely from blogs and industry publications, and campaigns is representative of the ads that we place, .Since we were of the mind to test everything and let the performance metrics dictate where to allocate resources, we had to get creative with query combinations.We began with targeting a very large segment of users (remember that time I talked about a keyword database of over 50,000 keywords?
This was done 100% through SEO and content strategy.By building a list of users before publishing your full website you are essentially guaranteeing traffic immediately upon launch.Our pre-launch is how we were able to generate over 2,000 visitors within the first 30 days of taking the website live.So something like Nicks SEOFirm.com/Philadelphia/Specific-Location-Content. The specific location content could be the team, any value-add competencies, anything geo-specific that was relevant to operations at that location, flowing relational authority upwards to the parent directory of /Philadelphia/.Link in sub-directories can feed authority to parent directories.
It’s also worth sharing that it is not always better to build versus buy, as there are a lot of smart people building a lot of slick content platforms. Once we had laid out all of the project requirements, including URL architecture, conversion funnels, user permissioning, design templating, and localization, it became clear that in order to get exactly what we needed – we were going to have to build it ourselves.